The
September 5th issue of Autocar contains a very interesting
interview with Ford CEO Allan Mulally - a man who managed to turn the fortunes
of both Boeing and Ford for the better. He must now face the same challenge
that all automakers are sweating over – a contracting market dominated by
Volkswagen with their easily scaled, high profit, MQB platform. Autocar’s Steve
Cropley asks the difficult question; ‘How come Volkswagen is doing so well in
Europe’. Mulally points out that they do exceedingly well in their home market
as well as China going on to say, ‘the VW Group is mostly VW and Audi. The
Volume is VW, but most of the profits come from Audi’.
‘The
Volume is VW, but most of the profits come from Audi’
